Experience

New Media Research

With over ten years experience in new media research, knowDigital has been involved in a wide range of projects including:

  • iTunes LogoNew Digital Music Format. Explored the viability of a new digital music file format for major record label group (Spring 2012)
  • Web Portal Strategy. Investigated the best strategy for marketing and positioning a new "local web portal" as well as most compelling content (Fall 2008)
  • Digital habits of Country music fans. Examined the adoption of new technology and new media among Country music fans in partnership with Country music trade organization (Winter 2011)
  • Web strategies for traditional media. Studied the most effective strategy for transitioning the audience of a major news outlet to the web (Fall 2010)
  • LastFM LogoPandora LogoIHeartRadio LogoAudio Streaming strategies. Investigated usage and perceptions of audio streaming as well as strategies for finding success in this emerging market (Summer 2010)
  • FLO TV LogoVcast LogoViability of mobile TV. Explored consumer awareness and interest in various mobile TV services (Spring 2010)
  • App Store LogoPurchase interest in digital movies. Assessed purchase interest toward digital copies of motion pictures and related iPhone Apps for a major motion picture (Winter 2010)
  • iTunes LogoNew iTunes Offering. Explored the viability of a new digital video offering for iTunes for digital distribution division of a major studio (Winter 2010)
  • Web Portal Strategy. Investigated the best strategy for marketing and positioning a new "local web portal" as well as most compelling content (Fall 2008)
  • TV Network Premium Services. Examined the best strategy for premium services to be offered by a television network (Fall 2008)
  • Tween Digital Music Usage & Attitude. Explored usage and attitude toward digital music and new digital offerings among tween consumers on behalf of a major label group (Summer 2008)
  • Arbitron LogoPPM LogoRadio Listeners' Experience with New Collection Technology. Studied radio listeners' experience with new technology for collecting radio ratings called PPM (Spring and Summer 2008)
  • iTunes LogoNew music packages on iTunes. Investigated iTunes users' level of interest in new music "packages" and concepts including "single track" albums (Spring 2008)
  • DVD LogoMusic DVDs. Explored consumer interest in "music DVDs" and electronic bonus materials (Summer 2003)